LinkedIn is one of the most powerful ways to promote your business in the world of social media today. LinkedIn currently has over 200 million professionals connecting each day, with roughly 2.6 million of those professionals engaging in business-to-business activities (Careers, 2013). Not only does LinkedIn allow businesses to promote their services and connect with other businesses, but consumers can also interact with businesses on their company page to provide valuable feedback about the company’s performance. Businesses can use linked in to promote and advertise new products and services, events, webinars, share white papers, post LinkedIn polls, and even post job openings within their company.
According to SocialMedia.biz, here are 9 ways to leverage the power of LinkedIn to promote your business (Aley, 2013):
1. Create a profile for better SEO – LinkedIn is one of the more search engine optimized websites. Simply creating a profile on LinkedIn for your business will ensure that it is pretty quickly one of the first links people will see when they search for your business (this is good for both SEO and reputation management, pushing other links down further in search results).
In creating your profile on LinkedIn, you can provide a company description, a separate product description page, and other links (including one to your website). Use keywords in your company and product descriptions to ensure SEO opportunities.
2. Let recommendations speak for you – Ask people to recommend your product or service. On the Products page (or Services if that is what you provide), ask people to recommend you. If you are launching a social enterprise, people will more than likely be happy to share their positive feedback about the good you are doing. Not only will the networks of those recommending you see this (the viral effect at work), but so will those visiting your company profile on LinkedIn.
3. Your employees are your ambassadors – Have your employees indicate their work for your company on their profiles. Both you and your employees should be sure to indicate that you work for the company in your LinkedIn profiles. This will increase the exposure of the company – as your connections see you and employees “joining” the company, many will naturally be curious to review the company profile.
4. Share company news – Post to the feed as your company to promote your business. LinkedIn has a feed just like Twitter and Facebook. Take this opportunity to post to the feed and share news about your business, relevant industry news, and product or service updates. Anyone connected to your business may see this and share it via Facebook, Twitter, and other social networks. Ask your employees to do just that!
5. Promote your business personally – You can do this as can your employees – share information about your business launching, point to your company’s profile on LinkedIn, and ask people to share the great news about your launch!
6. Connect with other professionals – Make sure your company network is strong. Connect with relevant professionals who support what you are doing and whose networks could be of value to you. When these individuals connect with you, it will be apparent to their own networks, who might show interest.
7. Join relevant groups – Joining groups that are related to social enterprise and your specific area of focus winds up being a great way to create an awareness of your company, and to connect with relevant individuals and businesses.
8. Post job openings – LinkedIn is a great place to find candidates and create awareness of your business by posting job opportunities. Showing that you are hiring is a very positive sign for the growth of your business – people will be impressed to see this. You will likely make many new, relevant connections simply in the posting of a job opportunity.
9. Post a video – This is another great way to create awareness for what your business is doing, enhance your profile, and provide something that others can share that could go viral. Utilize testimonials from customers and people you are helping with your business. Take the time to share why you are doing what you are doing, and the social good that will come of it.
Aley, Cara. 2013. Don’t overlook LinkedIn in building your new business: 9 ways to leverage the power of LinkedIn. Retrieved from: http://socialmedia.biz/2013/05/09/use-linkedin-to-build-your-new-business/
Careers. 2013. How to use LinkedIn to promote your business: 4 ways to build a power network for your company. Retrieved from: http://www.itbdigital.com/opinion/2013/01/22/how-to-use-linkedin-to-promote-your-business/